Former YouGov Chief, Sundip Chahal, joins Milieu Insight as new CEO to drive global expansion; Gerald Ang to spearhead innovation

Award-winning market research and data analytics platform company, Milieu Insight has named Sundip Chahal as its new Chief Executive Officer. He joins Milieu following a remarkable 18-year tenure at research company YouGov, where he rose to the position of Group Chief Operating Officer and oversaw the company’s growth. Drawing on his extensive network and experience, Chahal will spearhead Milieu’s growth into new global markets, starting with the US and UK.

Speaking on his appointment, Chahal takes on his new role with excitement and determination, "The opportunity to lead Milieu Insight at this juncture is thrilling and humbling," he reflects. "We're not just looking to grow; we're going to change how businesses understand and connect with consumers globally.’’

‘’We're going to be relentless from the outset, focusing on capturing market share. The potential for growth in the US and UK markets is immense, and the company's commitment to push boundaries will be a powerful advantage to drive industry disruption and redefine market research on a global scale. I look forward to leveraging my experience to drive Milieu Insight's expansion and success," says Chahal.

With commanding presence across Southeast Asia, Milieu's clientele spans various sectors, including consumer brands, media agencies and government organizations. Its advanced end-to-end survey and data analytics platform, Canvas, offers intuitive tools for survey design, survey distribution, data analysis, visualization, and reporting, delivering actionable business insights across an expansive spectrum of topics. Canvas gives clients the opportunity to move to one integrated system and even own the entire research process if they wish, streamlining operations and enhancing control over data collection and analysis.

Since 2016, over 100 million surveys have been completed on Milieu’s platform. Leading companies like Hubspot, Dentsu, Yahoo, CNBC, Logitech, One Championship, as well as social and non-profit organizations, have utilized Milieu’s survey and data analytics software to gain consumer insights and drive strategic decision-making.

Gerald Ang, the founder of Milieu Insight, sees Chahal's appointment as a fantastic opportunity to accelerate the company's global ambitions, freeing him to focus on innovation and business strategy, alongside the new CEO. "With Sundip on board, we're entering a new phase of growth," Ang states. "His experience and network will be invaluable as we expand into new markets, particularly the US. and UK."

Ang's vision for the company remains focused on product development and skill enhancement. "We've built a great team and a powerful platform," he says. "Now, with Sundip’s leadership, we can scale up rapidly while maintaining our commitment to innovation."

For his part, Chahal is eager to build on the solid foundation laid by Ang and the founding team. "My focus is on enabling the vision already in place," he explains. "We're taking what's been articulated locally and expanding it globally. The potential here is enormous, and I'm excited to help realize it."

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